Lilac Flower

Haywood Backbeat

Client

Sony Music

Project

Haywood Backbeat

Services

Directing, Post Production

Year

2021

For Sony Music, we produced and directed a music video for the artist Haywood. 

The project drew inspiration from iconic 1980s fashion photography, as well as the bold visual language of artists like Madonna and Grace Jones. The approach emphasized form, attitude, and striking silhouette imagery to create a distinct visual world. The result was a music video that crafted an iconic visual identity for the artist.

For Sony Music, we produced and directed a music video for the artist Haywood. 

The project drew inspiration from iconic 1980s fashion photography, as well as the bold visual language of artists like Madonna and Grace Jones. The approach emphasized form, attitude, and striking silhouette imagery to create a distinct visual world. The result was a music video that crafted an iconic visual identity for the artist.